Gwyneth Paltrow Deserves Every Bit of the Hate She's Getting Over Her Israel Ad

Even in the celebrity-filled universe of cowardice, Paltrow selling apartments in an apartheid state is beyond the pale.

Jun 11, 2026

Video: YouTube/AvivbyMelisron

“Ohh not again,” Gwyneth Paltrow moaned breathily as she woke up in a penthouse apartment. She wasn’t talking about Israeli airstrikes against displaced Palestinian families in tents or their targeted slaughter of paramedics in Lebanon, no, she was talking about Mondays.

Waking up is so hard, “Gwynicide” – as the internet has since christened her – continued as she sipped from her coffee that “needs a coffee” but running apparently makes you feel better. Running is so good for the spirit, the actress mused in the now viral ad as she runs in Central Park, and so is living in iconic buildings near parks. 51 Park, she coos to a driver. “New York?” he asks, a reasonable question since they are in fact filming in the city. “No,” Paltrow smiles, “Herzliya, Israel.”

We all know many actors are dumb-dumbs, but now it must be said that they are also incomprehensibly evil and greedy. Perhaps the venom from the bee-sting beauty treatments that Paltrow once promoted as a wellness influencer slowly seeped into her brain, but she signed on to be the face of a luxury tower project in Israel.

51Park (so original! Very native, indigenous name!) was built in Herzliya, an Israeli city – named after the founder of Zionism – that was established in 1924 on land that was part of the Palestinian village of al-Haram. The village’s Palestinian population was expelled from the area during the 1948 ethnic cleansing campaign known as the Nakba. And today, encouraged by the Oscar-winning actress, you too can have a piece of blood on your hands for just a few million dollars.

The irrelevance of celebrities has never been more obvious. Remember when actresses wore black on the red carpet to denounce violence and harassment against women? Shocking that that didn’t result in a global drop in femicide. What about when U2 put out an idiotic word salad statement on Gaza that included, “we are not experts on the politics of the region.” Yeah, Bono, we know. What about when the most that some of your favorite Hollywood stars did while Israel maimed and murdered children was wear teeny, tiny, red pins over their couture gowns to call – more like whimper – for a ceasefire.

But even in this universe of cowardice and brainlessness, Gwyneth Paltrow selling apartments in an apartheid state where non-Jews don’t have equal rights to Jews, children are jailed without charge, and rape is practiced against Palestinians held in Israeli prisons as a matter of policy, is truly beyond the pale. Her ad for the luxury apartments ran just days after Israeli soldiers were filmed on camera shooting Sam Abu Haikal, a 7-month-old baby, killing him. This week, Israeli soldiers murdered Jad Suleliman, an 8-year-old boy, who was still wearing his backpack from school when he was killed. On my Instagram feed, I scrolled from Paltrow’s glossy advertisement to a video of Mohammad Al Khatib, a newborn baby whose mother was killed by an Israeli airstrike on his tent. Where Mohammad’s little baby foot should be is a stump wrapped in gauze, yet another victim of Israel’s targeting of children. Gaza now has the largest cohort of child amputees in the entire world. Perhaps someone should tell Paltrow that what Israel is ‘iconic’ for isn’t apartment buildings but hunting journalists, bombing healthcare workers, shooting children in the head, and allegedly raping activists on the Global Sumud Flotilla.

She could claim ignorance, I suppose, because from everything I know about Paltrow, it isn’t clear to me that she knows how to read. On Goop, her dodgy influencing site, she has advised women to steam their vaginas, insert jade eggs into their privates to help their “feminine energy” – practices that medical professionals urgently warned against – and has sold everything from do-it-yourself coffee enemas, $15,000 gold plated vibrators, and sparkly Ouija boards. Paltrow’s vapidity is not comic, but deeply sinister. On her ‘The Goop Podcast,’ she recently hosted the co-founder of Anduril, a drone company aimed at making killing easier and cheaper for the U.S. military, for a fun chat. She has starred in videos with prominent Zionist influencer Noa Tishby, who once served in the Israeli government. And among the stupider things she has sold on Goop was a “sex dungeon leather chaise longue” with a price tag of nearly $30,000 dollars. I’m not sure anyone will remember Paltrow’s Goop guides to yawning (yawn #1 only has five steps!), but it will be impossible to forget her “tacky and evil” support of Israel during its holocaust of Gaza.

Fatima Bhutto is an award-winning author and journalist. ‘Gaza: The Story of a Genocide,’ a collection of essays she co-edited, and her memoir, ‘The Hour of the Wolf,’ are available now.