Zeteo

Zeteo

Home
Mehdi Unfiltered
We’re Not Kidding
Shows
Columns
Documentaries
Watch
Ask The Editor
Book Club
Shop
Donate To Zeteo
About

Gwyneth Paltrow Deserves Every Bit of the Hate She's Getting Over Her Israel Ad

Even in the celebrity-filled universe of cowardice, Paltrow selling apartments in an apartheid state is beyond pale.

Fatima Bhutto's avatar
Fatima Bhutto
Jun 11, 2026
∙ Paid
Video: YouTube/AvivbyMelisron

“Ohh not again,” Gwyneth Paltrow moaned breathily as she woke up in a penthouse apartment. She wasn’t talking about Israeli airstrikes against displaced Palestinian families in tents or their targeted slaughter of paramedics in Lebanon, no, she was talking about Mondays.

Waking up is so hard, “Gwynicide” – as the internet has since christened her – continued as she sipped from her coffee that “needs a coffee” but running apparently makes you feel better. Running is so good for the spirit, the actress mused in the now viral ad as she runs in Central Park, and so is living in iconic buildings near parks. 51 Park, she coos to a driver. “New York?” he asks, a reasonable question since they are in fact filming in the city. “No,” Paltrow smiles, “Herzliya, Israel.”

We all know many actors are dumb-dumbs, but now it must be said that they are also incomprehensibly evil and greedy. Perhaps the venom from the bee-sting beauty treatments that Paltrow once promoted as a wellness influencer slowly seeped into her brain, but she signed on to be the face of a luxury tower project in Israel.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Zeteo · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture