2018 Auto Review programme Announcement: publication dates spread throughout the Year (Q1 = First Quarter of 2018)

AR137 Delage Album Published
AR138 AEC Album part 2 after 1945 Published
AR139 American Motors Published
AR140 Foden Album Published
AR050a The Rootes Group series Humber Second edition Published
AR141 Ferrari Album Published
AR142 Jeep Album Published
AR143 Mercedes-Benz cars Q4
AR144 Studebaker Album Q4


What’s coming in Quarter Four

AR143 Mercedes-Benz  •  Part One: The road cars – by Rod Ward

Gottlieb Daimler (1834-1900) and Karl Benz (1844-1929) made the first practical petrol-driven cars in the world, both of them in south-west Germany. Benz was first, with a three-wheeler vehicle in 1885 in Mannheim, followed separately in 1886 by Daimler in Stuttgart, with a more sophisticated four-wheeler. The Daimler Motoren Gesellschaft (DMG) later adopted Mercédès as its brand. The two pioneers never met, but their companies are described in these pages, as well as the story of Daimler-Benz, set up in 1926 by the merger of the two firms. Over the next decades the Mercedes-Benz marque grew in strength and presence, due to dogged determination to stick to what they knew best; producing high-quality motor vehicles of all kinds. Mercedes-Benz trucks, vans, buses, fire appliances and cross-country vehicles will be described in Auto Review 146, including V-Class, X-Class and G-Class. Unimogs and MB-Tracs will be described in Auto Review 149. Success in competitive events helped to support the brand’s visibility and popularity for most of its existence, and the story of Mercedes-Benz in competition will be told in Auto Review 156. In this publication we describe Mercedes-Benz road cars, plus those made by Benz and DMG, as well as mentioning Maybach, both the man and the car marque.

 

 

 


AR144 Studebaker Album by Rod Ward

Here we have the story of a firm which built vehicles for over a century. Studebaker was the leading maker of horse-drawn wagons and carriages in 19th century America. Turning to motor vehicles in the early years of the 20th century, Studebaker had its ups and downs, having to recover from receivership in 1933. Profitable contracts during the Second World War, making aero engines, US6 trucks and Weasel carriers were followed by exciting new car and truck designs in the immediate postwar period. This promised a healthy future for the company from South Bend, Indiana, but Studebaker was too small to compete with the ‘Big Three’ US auto makers, and a merger with Packard in 1954 did not provide the hoped-for remedy. A last gasp of advanced styling in the GRP-bodied Avanti sports car came too late. In 1964 the company closed its US factory, just continuing limited production in Canada until 1966. Studebaker executives had foreseen the inevitable, and they had already diversified into other manufacturing sectors, so the Studebaker Corporation did not die when car production finished; it merged with other firms and the name continued to be seen for a few more years; but not on cars.

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